Boring booths don’t attract visitors or help companies achieve their trade show goals. When companies invest in their branding, they create a long-term connection with their audience.
A brand image conveys the idea that a company embodies. Using this knowledge to design a booth can attract more people to stop by.
1: Visually Striking Backdrop
A backdrop is an important part of a booth design, separating space and creating visual interest. Choose a fabric, material, or photo that speaks to your brand and evokes emotion.
This booth uses a vertical wall of greenery as a backdrop to draw attendees in. The vegetation helps accentuate the company’s eco-friendly products while bringing in natural light and a beautiful aesthetic.
Another way to create a visually striking backdrop is to use a colorful mural or illustration that captures your brand’s message. For example, this exhibit’s backdrop shows off a tiger that ties in with the brand’s logo and evokes a sense of adventure.
Fortunately, you can browse infinityexhibits.com/10×10-trade-show-booths/ to check the sizes and styles you want to achieve in your booth. Rather than handing out generic promotional items that will end up in the trash, try giving away custom-made merchandise with a personalized stamp or drawing.
This allows the attendee to showcase their unique style and increases the likelihood that they’ll remember your brand. This can be done by having a screen printer in your booth or offering branded merchandise online after the show.
2: Organize Your Display Elements
Ensure that your company’s image is consistent throughout the entire booth. Every element, from banners to photos and freebies, should feature your brand’s logo, mascot or slogan. This will help visitors remember your company and products after the trade show.
People tend to associate certain colors, images and ideas with specific brands. For example, green identifies environmentally friendly companies, illustrated logos convey edginess and originality, and candid photos suggest a playful nature. Using these elements in your booth design will create a sense of familiarity for attendees.
Visit infinityexhibits.com/trade-show-exhibits if you need more ideas on how to achieve your desired booth. In addition, your booth staff should be uniformed in custom t-shirts featuring your logo. When they walk around the trade show, they’ll walk billboards for your company.
This helps increase exposure and makes your company’s image appear more professional. It will encourage visitors to trust and believe in your company’s services. Ultimately, this will lead to customer loyalty and long-term business. Research has shown that people who attend trade shows tend to have a higher level of trust in companies they are familiar with, increasing their likelihood of purchasing.
3: Place Your Focal Point
Placing your focal point in an ideal location is essential when grabbing attention. Choosing the right position for your exhibit’s most important design elements, message, and logo ensures it stands out. For most small to mid-sized booths, the back wall is a prime spot for these elements. If you’re selling a product that requires natural ingredients, make them one of the first things attendees see when they enter your booth.
This way, they immediately assume you make a good product for the environment and their health. You don’t need a big budget to create an effective focal point. Shop around your office for items that bring function and fashion to your display. You may find something unique and creative to use that will also have a second life as a reusable element in your corporate showroom or office.
4: Make It Easy to Find
While making your booth easy to find in crowded halls is important, you should also focus on providing valuable information that helps people who stop by. Offering brochures, order forms and pricing sheets can help convert visitors into leads. Food and drinks can also be a great way to draw in attendees and create a social atmosphere for conversations about your brand.
You can even go one-up on your competitors and offer unique food items to give attendees something to discuss. Lastly, having someone available to greet and engage visitors is essential. If you can only send a small number of representatives, try to schedule their shifts to ensure someone is always there to answer questions and help visitors find what they’re looking for.