If you’re in the real estate industry, you know that having a great team is essential to your success. A good team can help you find and close more deals and make the process smoother overall.
A great team can also help grow your brand and propel your business to new heights. But how do you go about building an awesome team? Here are some tips to help you:
Have a strong pipeline of leads
To have an effective team, you need to have a good pipeline of leads. This means having strong leads to start with and a system in place to generate new leads regularly.
Most agents will not accept a small commission to join a team if they have to generate their won leads. Therefore, if you’re going to have a team, you need to be able to provide leads for them. There are many ways to generate leads, so you need to find what works best for your business and stick with it.
Some ways to generate leads include customer relationship management, building local connections, using Google and Facebook ads, and hosting events.
Get great support staff
To have a strong team, you need to have great support staff. This includes having an administrator, a transaction coordinator, a business development/marketing manager, an inside sales agent, and a showing assistant.
Great support staff can make all the difference in keeping your team organized and running smoothly. Here are the roles of each member of the support staff:
The admin will oversee the day-to-day operations of the team and the office. They will interact with clients and keep track of all important documentation for property managers and real estate agents.
You will need an administrator with excellent organizational and communication skills to be a successful real estate agent because the majority of their tasks will be tied to those skills. It will also be helpful if they have some experience in real estate to make the onboarding much easier.
A transaction coordinator’s role will be to oversee all transaction processes from purchase agreement to closing. They will coordinate several processes, including the title, mortgage loans, appraisals, inspections, and negotiations around repairs.
They will also input all client information into the database and keep all relevant parties updated during certain processes. Your transaction coordinator will also be in charge of scheduling and coordinating closing processes.
Business Development/Marketing Manager
The business development/marketing manager will be responsible for generating new leads and marketing the team’s listings to help expand the brand. They will strategize, execute and manage various ad campaigns, including ads performance analysis.
They will need to be creative and have a good understanding of digital marketing. They should also be able to develop relationships with other businesses to generate referral business.
Inside Sales Agent
The role of an inside sales agent is to convert leads into appointments. An inside sales agent needs to be very knowledgeable about your market and the process of buying a home because they will be the first point of contact for most leads.
While you can hire an in-person, full-time inside sales agent, you can also opt for a virtual one, who will still do an effective job without requiring a physical space, training, or software subscriptions, among other things.
The showing assistant’s main responsibility will be to help buyer’s agents during the home-buying process. They will identify homes that fit the buyer’s criteria and then schedule and conduct showings for buyers. They will also attend inspections and allow access for inspections as needed.
Your showing assistant will also be responsible for following up with buyers after the showing to see if they have any questions or need more information. A good showing assistant needs to be very organized and have excellent customer service skills.
Since they will also be in touch with the client through phone or email, they need excellent communication skills.
Set in place a strong team culture
When building a strong team, it is important to set in place a strong team culture. This includes having regular team meetings, setting goals as a team, and creating a positive working environment.
A positive working environment could mean having an office space that is comfortable and conducive to collaboration or providing training and development opportunities for team members.
It is also important to have team members willing to work together and support each other. A strong team culture will help keep your team motivated and focused on achieving their goals. When a team does not have a strong culture, it can lead to members feeling isolated and not working together as effectively.
Host fun client events
Another way to build a strong team is by hosting fun client events. This could be anything from a charity event to a holiday party.
Client events are a great way to show your appreciation for their business and build relationships with them. It also allows you the opportunity to showcase your team’s work and get feedback from clients.
These events can also be a great way to generate new leads and referrals. Ensure that your event attendees fit the business niche you are trying to establish for yourself or your firm.
For example, if you want to become the go-to for all neighborhood first-time homebuyers, you can host an educational event to help them learn about the sales process and current market trends. If you are trying to target a more luxury market, you can host an event that is a little more upscale.
Building a strong team in real estate takes time, effort, and dedication. However, it is worth it when you ultimately have a cohesive team that works together to achieve common goals.
Don’t rush the process. Ensure you take the time to find the right people who fit into your team and who will be committed and focused to helping you grow your business. By establishing a strong team culture, hosting fun client events, and having the right mix of team members, you will be on your way to success.